Advanced Link Building Tips
Here’s a quick list of advanced link building tips that I’ve picked up over the years.
Get Easy Links With Link Reclamation
Whenever someone mentions your brand in an article, they link to you…right?
I mean, they should link to you. But it doesn’t always happen.
Here’s what I mean:
But with a gentle nudge, most site owners are happy to turn your unlinked mention into a link.
How do you find these unlinked mentions? BuzzSumo works great.
Get “Bonus” Links With Reverse Image Search
Do you publish visual assets like infographics and charts?
If so, there are probably sites using your images without attribution right now.
Don’t freak out. In fact, you should celebrate. Just like with link reclamation, a friendly email can turn many of these opportunities into links.
And you can use Google reverse image search to find peeps that are using your images without a link:
Send Emails In the Afternoon
Here’s one thing I’ve learned from sending THOUSANDS of outreach emails:
Send your outreach emails in the afternoon (in the recipient’s local time).
When you send your message in the morning, it gets lumped together with the 93 other emails that person has to deal with.
But when you send in the afternoon, there’s much less competition in the inbox.
I recommend using a tool like Boomerang to help time your outreach emails:
Create Visualizations of Concepts, Ideas and Strategies
Here’s an example of this in action from Backlinko:
Believe it or not, but lots of people have linked to me thanks to this simple illustration:
Why does this work so well?
Well I COULD have simply described the APP formula with text. But that would have made my content much less shareable.
On the other hand, when you create a visual, you have something that bloggers will happily use in their content (and link to you when they do).
Send Out Feeler Emails Before Going For the Close
Should you ask for a link in your first outreach email to someone?
Short answer: maybe.
You may get better results with a two-step process (Backlinko reader Mike found that feeler emails CRUSHED asking for a link straightaway):
The other benefit of this approach is that it saves you TIME. Instead of personalizing outreach messages that no one will ever read, send brief “feeler” emails.
Then personalize the heck out of your next series of messages.
Get Interviewed on Podcasts
Yes, guest post links have their place.
But they have one big problem: they take a ton of time to write!
Enter: podcasting. Instead of outlining, drafting and editing a guest post, you just show up and talk about what you know. And – boom! — you get a link.
The best part?
There are podcasts on EVERY topic.
Here’s an example of a link I recently built by appearing on a podcast:
Use “Link Intersect” To Uncover Likely Linkers
If someone links to your competitor, they’re likely to link to you…right?
And if someone links to TWO of your competitors, they’re even more likely to link to you.
How can you find sites that links to more than one of your competitors?
Ahrefs Link Intersect Tool.
Just list out 2-3 of your biggest competitors.
And this nifty tool will show you who links to all of ‘em.
Use “Pre-Curated” Lists of Link Targets
There’s no denying it:
Finding high-quality link targets is HARD.
That’s the bad news.
The good news is that someone else already curated these high-quality sites for you…
…in the form of “best blog” lists.
Here’s an example:
Needless to say, if you run a baking blog, every single one of the sites listed here would make a great link opportunity.
You can find lists like these using search strings like: “best [topic] blogs” or “list of [topic] blogs”